Research shows that an abundance of options can paralyze us.
There’s a classic study that showed people purchased more jam from a supermarket when there were fewer options presented to them. They just got overwhelmed by too many choices and left without buying any.
I’ve seen this happen often with both clients and friends. People prefer to have two or three options presented to them; more than that and it becomes burdensome to them and anxiety steps in.
So how to reduce the number of options? That’s a choice in and of itself that can trick us all up. But it doesn’t need to; narrowing your choices to the top two or three really is as easy as editing out the ‘just in cases’.
Usually a lot of those extra options are there “just in case.”
In case there is an unexpected turn of events, in case the current situation changes, in case you change your mind down the road. Remove those extra options and make the decision based upon the circumstances that exist right now.
You can eliminate the elderberry jam you’re considering getting in case your Aunt Betty decides to visit some time soon. When she does, she can enjoy the strawberry you like or you can head back to the store and get that elderberry jam then.
Next time you have a decision to make, ask yourself what your ‘just in cases’ are and remove the ones that are only a distraction. You’ll be glad you did!